Trueanimallover’s Blog


Swarovski
April 5, 2009, 4:20 pm
Filed under: Uncategorized

Based in Wattens, Austria, Swarovski has built a name for itself for really beautiful and attractive crystal beads, glasses, and jewelry.  Today, Swarovski is the world’s leading producer of genuine gemstones, cut crystals and created stones.

Swarovski crystals have around 32% lead in it to maximize the refraction of light.  The lead along with a special metallic chemical coatings, allow it to refract all colors of the rainbow.  The company has prided itself with combining art, beauty, ingenuity and technology in making these crystals.  Its precision cutting has made the company the best in its field all around the world.  The beauty of its gemstones, as well as the lustrous depth and brilliance of each piece, reinforces the legacy and the image of the Swarovski name.

Swarovski crystals have been used in a lot of different things like chandeliers, architectural lighting, mobile phone accents, clothing design, sculptures, sunglasses, and even in cakes!  Swarovski has also been used for elite designer perfume bottles, most notably those of Lancome, Yves St Laurent, Jewel Perfume, and Laura Biagiotti Roma Perfume.

World-famous companies have also commissioned Swarovski for their special edition giveaways. To name a few, these companies are Singapore Airlines, Mattel, Walt Disney, Harrod’s and Macy’s.

With a little less than 24,000 employees and sales of 2.52 billion Euros in 2008, the company has been growing and improving on its niche products.  Swarovski has 19 production sites around the world, including those in Argentina, Austria, the United Kingdom, the United States of America, France and Germany.  They have global distribution networks in more than 40 countries around the world.  The company also has nearly 900 owned retail outlets and sales are complemented with another 744 partner-operated boutiques.  Definitely, a long way off from the company founded by Daniel Swarovski in 1895

Beautiful, precise and elegant: these are the words that describe a Swarovski gem. Understandably, products that feature Swarovski gems also shine.  The latest additions to the fine line of products that feature Swarovskis are pet collars, pendants and other accessories.

Now, your pet can wear the elegance of a Swarovski-studded collar.  Why settle for cheap looking gemstones, or rhinestones, when there are collars with Swarovski stones that literally shine under any light?

Visit our Luxury Online Pet Store sponsor: www.animalstars.com

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